This week Multimedia Monday takes a look at the SmartPhone photo app, Hipstamatic.
The square format of the camera in Hipstamatic is the first noticeable clue that things are going to be different in this app. In terms of “film” cameras—you know, the Old Days—we would be looking at looking at a 6mmx6mm negative. This format ruled the roost for Hasselblad, Rolliflex and Yashica-flex cameras. It was perfect for record album covers (those big square illustrated cardboard sleeves) and could easily be cropped to a horizontal or vertical image for print/advertising use.
There is something about the square format that draws me in. By its very nature it is a bit circular, yet it posses a certain angularity with its corners and straight geometric sides. It provides an equilateral canvas for us to display our vision.
I am new to Hipstamatic and have slowly melded into the fold of using it on a consistent basis. It provides numerous film/lens/flash combinations for the user to get varying results before taking the photo. That’s right, the effects are applied prior to clicking the shutter and further editing is not necessary—although it is possible to do post-processing with other apps, but why?
Below are some recent photos that I have taken to illustrate the many effects that can be achieved by selecting different combinations of lens, film and flash.
You may be asking yourself, “Why would I want my super-duper digital smartphone photos to look washed-out/grainy/blurred?” Why not? If you wish to evoke a mood, or a distant memory, do you want to do that with a tack-sharp photo or something that has an air of mystery? I am not recommending using Hipstamatic for every photo that you take. What I do suggest is that you try it to help yourself “think outside the box.”
As with most apps these days, Hipstamatic offers many in-app purchase options for lens/film combinations. A way around that is a 3-month, or 12-month membership in oggl (see link below). That gives you access to all of the Hipstamatic gear, which updates on the beginning of each month.
I promise to post more about this app in the future as I gain experience with it. It has only been a month since I really focused my attention on it and I must say that I am hooked by it.
What is the current state of your mobile photography? Do you have a favorite app or current Flavor-of-the-Month?
- Hipstamatic Blog — the Developer’s website.
- Hipstography — an Enthusiast’s website where you can find photos and tips on using Hipstamatic.
- oggl — The app for the next step in editing and sharing photos from Hipstamatic
- theiPhonearts — views and reviews of apps and exhibitions
- HipstUpdate — Watch this video for a peek at what’s ahead.