I started thinking about this post last Friday when the topic for the WordPress Weekly Photo Challenge was ephemeral. I entered an edited photo of an aqua blue 1954 Chevy. It transported me back to my youth in the 50s and 60s.
Back then I spent a lot of time reading magazines and catalogs in doctor’s offices, barber shops, libraries and while visiting the homes of my parent’s friends. I was always drawn to advertisements for some reason, not so much for the product as the presentation. Images and words, fonts and layouts all intrigued me and sparked my imagination.
That is no doubt the reason behind why I like the show, Mad Men, so much. In case you have not been a regular viewer: Mad Men begins in 1960 and follows the lives, private and professional, of Madison Avenue advertising executives.
Our entry to this world is through the agency of Sterling Cooper—its principals, Bert Cooper and Roger Sterling—and the head of the Creative Department, Don Draper.
Over the years one thing has been for certain: the more we learn about Don Draper, the less we know about him. His character is one of profound vagary, ever changing and always the man-of-mystery.
As an alcoholic serial adulterer with a shady past, he has a knack of failing forward; that is to say that almost everything he does turns out to his benefit and well being. It is not an easy task for the writing staff, that’s for sure, but they are a talented lot led by creator, Matthew Weiner (The Sopranos).
We have been re-watching the series lately and Season One, Episode 13 stands out for me. It deals with nostalgia, memory and love. The video clip below is a scene where Don Draper is making a presentation to some Eastman Kodak executives who have brought along their latest invention: a slide projector with a wheel, instead of a tray, to house the slides.
Writing and acting combine to make a powerful performance as Don Draper re-brands “The Wheel” as The Carousel.
Mad Men returns to television next Sunday, April 5th, for the final 7 episodes.